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Since 2014, Aspira-USA's focus has been to serve agencies, individuals and businesses with customized solutions at a great value delivered by professionals who care.  That focus is the foundation for ASPIRA-USA and is more critical than ever with the impact of Covid-19. We give your agency, your people and your business a competitive advantage via partnership with ASPIRA-USA and our solutions - training, consulting, and more.  


Our leadership team delivers results to clients leveraging over 150 years of collective experience as both corporate operating executives and entrepreneurial business owners.  This experience includes comprehensive hands-on knowledge of all facets of business including strategy, operations, marketing, business development and financial management with a foundation of trusted relationships with leaders throughout many industries.


Our strength is our ability to question, listen, analyze and devise ways to capture opportunities, solve problems and deliver results to clients.  Our specialties include effective communications, digital and print marketing and fulfillment, events, PR and business development services, training and leadership development programs.

Due to our vast trusted network, we are uniquely positioned to connect our clients with industry and community leaders.



Michel Daley
Founder and Principal

As a seasoned entrepreneur who has owned and operated multiple successful businesses, Michel coaches and trains clients on entrepreneurship and all facets of business operations.   He co-develops our training curricula, and is also experienced in public relations and special events planning. 

Tony Cord
Founder and Principal

Tony utilizes his prior leadership positions, and corporate and advisory board experience, to train and assist clients achieve their strategic, operating and financial goals.   He co-develops our training curricula, including our entrepreneurship and workforce development programs.

Consultants / Advisors

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Dawn Ridley - Marketing

Dawn assists us in developing and implementing client marketing and brand strategies, including sponsorships, ad campaigns, and internal and external partnerships, with the goal to increase client revenues.   She is a certified digital marketing professional who also guides our social media initiatives.


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Gloria Parker
Trainer/Executive Coach
Lara Fritts
Economic Development

Laura is a certified economic developer, who advises our public and private-sector projects that promote economic development in underserved communities.  In addition to economic development and recovery, she has over 25 years of proven leadership and management experience in marketing, collaboration, strategic planning and affordable housing.

Gloria is an experienced corporate trainer and keynote speaker, who served as the Chief Technology Officer and Chief Information Officer for the US Department of Housing and Urban Development (HUD). 

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